Giana Elenterio is the Director of Public Relations at Artistix Fashion, a culturally driven clothing brand based out of New York City. Born and raised in New York, Giana began her journey at St. John’s University, obtaining a major in Communications as well as a minor in Business. After graduating, she began her professional career working at a boutique PR firm in NYC. While working within the industry Giana was introduced to Greg Polisseni, artist and owner of Artistix Fashion. Soon after, Greg would bring on Andy Hilfiger as Creative Director of the brand and Giana as their Director of PR. Artistix presents two collections a year, premiering each on the runway at New York Fashion Week. The events are fully produced in-house by Giana and the rest of the Artistix team. Giana’s expertise includes producing significant events, as well as creating and nurturing media relations with major publications.